Club Med地中海俱乐部“年度可持续度假品牌”：以“快乐关怀”践行ESG价值

Core Viewpoint - Club Med Mediterranean Club has been awarded the "Annual Sustainable Vacation Brand" honor for its sustainable practices and the implementation of the "Happy to Care" strategy, highlighting its role as a model for ecological, social, and economic value coexistence in the tourism industry amid the "dual carbon" goals and ESG transformation [1] Group 1: Sustainable Strategy - The sustainable ethos of Club Med dates back to its founding, with a clear development trajectory from social responsibility to environmental practices over 75 years [2] - The "Happy to Care" strategy encompasses three dimensions: eco-friendly vacation experiences, sustainable resorts, and positive social impact, aligning with global sustainability goals and China's "green tourism" policy [2] - The brand aims to establish partnerships with local ecological organizations by 2030, having already launched 44 ecological cooperation projects across 31 resorts by 2023 [2] Group 2: Guest Participation and Environmental Education - As of 2023, 59% of Club Med resorts have introduced "green activities," with local experiences designed to educate guests about ecology [3] - The "Bye Bye Plastic" initiative has replaced single-use plastics in guest rooms by 2023, with a target to reduce global plastic bottle usage by 35% by 2024 compared to 2019 [3] - Over 60% of fresh ingredients are sourced locally, supporting local agriculture and reducing transportation carbon footprints [3] Group 3: Certification and Standards - By 2024, 89% of Club Med resorts globally have achieved the Green Globe certification, indicating a high level of sustainable operation [4] - 73% of new and renovated resorts have received BREEAM ecological certification, with notable projects setting benchmarks for green building in the industry [4] Group 4: Climate Action and Community Engagement - Club Med has set a target to reduce building carbon emissions by 50% by 2030 compared to 2023 levels, aligning with China's dual carbon strategy [5] - The "Green Farmer" initiative has provided training to local farmers, resulting in nearly 240 tons of fresh produce supplied to resorts, benefiting over 650 farmers [5] - The integration of ESG principles into the brand's core operations reflects a long-term commitment to sustainable development [6] Group 5: Future Directions - Club Med will continue to deepen its ecological protection and community coexistence practices under the "Happy to Care" strategy, providing a model for achieving both commercial and social value in the global vacation industry [6]