影园双向奔赴，文旅创新出圈 上海迪士尼度假区“疯狂动物城”斩获年度文旅融合创新典范

Core Insights - Shanghai Disneyland's "Zootopia" theme park has won the annual award for innovative integration of culture and tourism, marking its successful exploration in the field over the past two years [1][11] - The park's opening coincided with the release of "Zootopia 2," creating a synergistic relationship between the film and the theme park, enhancing visitor experiences and engagement [2][3] Group 1: Theme Park Performance - The "Zootopia" theme park has rapidly evolved since its opening, creating immersive experiences that resonate with visitors through storytelling and innovative design [2][4] - The park has introduced over 1,200 themed products, achieving a sixfold increase in variety and a tenfold increase in annual sales since its opening [6] - The park's overall visitor satisfaction remains high, with over 90% of guests aware of the park before visiting, and nearly 95% rating the experience of "Zootopia: Heat Tracking" as excellent or good [9] Group 2: Film and Theme Park Synergy - "Zootopia 2" has achieved significant box office success, surpassing 3.6 billion yuan (approximately 514 million USD) in China, making it the highest-grossing animated film in the country [3] - The film's success has led to a positive feedback loop, where the popularity of the movie drives visitors to the theme park, and the park's offerings inspire new film content [4][11] - The park features new attractions and experiences inspired by the film, enhancing its appeal and keeping the content fresh for returning visitors [8][9] Group 3: Innovation and Recognition - The park has been recognized for its commitment to immersive experiences and technological innovation, receiving multiple industry awards within two years of operation [10][11] - Disney's use of cutting-edge technology in storytelling has enhanced the visitor experience, allowing for synchronized presentations of new content alongside film releases [10] - The park's success is seen as a benchmark for the integration of culture and tourism, showcasing a model for future developments in the industry [5][11]