Core Insights - Club Med Guilin Resort has been awarded the title of "Annual Natural Secret Resort" in the 2025 New Consumption and New Economy Annual Selection, reflecting the industry's core development logic of "ecological empowerment of business" [1] - The resort's success is attributed to its deep integration of natural resources and cultural experiences, positioning it as a benchmark in the leisure vacation industry [1] Differentiated Vacation Experience - The core competitiveness of Guilin Resort lies in the precise development of unique resources, situated in a 46-hectare natural area at the core of the world heritage Karst landscape [2] - Unlike traditional sightseeing spots, the resort transforms natural landscapes into participatory consumption scenarios through immersive experiences [2] - The resort offers customized nature exploration projects guided by the G.O service system, enhancing guest engagement with the natural environment [2] Integration of Nature and Art - The collaboration with the Yuzi Paradise has enabled the resort to achieve a fusion of "nature + art," featuring an open-air art museum with hundreds of sculptures [3] - Guided tours led by G.O service transform art appreciation into immersive experiences, while workshops on traditional crafts create a consumption loop of "viewing - participating - creating" [3] Diverse Product Matrix - The resort has developed a diverse product matrix to cater to different customer needs, including wellness experiences like yoga and unique offerings such as sound bowl therapy [4] - The "Club Med Amazing Family!" program targets family markets, integrating entertainment and education through new scientific exploration spaces [4] - This resource-based and experience-focused operational model has garnered market recognition and established a benchmark for ecological and commercial integration in the industry [4] Industry Development Benchmark - The award received by Guilin Resort reflects its achievement in balancing ecological protection with commercial development, aligning with national policies on ecological conservation [5] - The resort's success is underpinned by a clear "resource-innovation-operation" development framework, demonstrating the logic of "resource endowment × product innovation × operational capability" [5] - As a successful case of international brand localization, the resort continues to refine its market strategy by aligning local resources with market demands, setting a development model of "ecology first, experience king" for domestic nature resorts [5]
Club Med地中海俱乐部·桂林度假村：生态价值与商业价值的双重突破