Core Insights - The "Shanhe Universe Plan" is a long-term cultural initiative aimed at transforming Feiyang Group into a "cultural tourism ecosystem builder" [1] - The initiative seeks to convert cultural tourism resources into participatory and collectible cultural assets, encouraging youth to transition from mere tourists to active participants and disseminators of cultural experiences [1] - The plan serves as a practical case for upgrading the cultural tourism industry, emphasizing the integration of technology and culture to enhance cultural experiences [1] Group 1 - Feiyang Group's Chairman He Binfeng highlighted the plan's focus on "connection, co-creation, and empowerment" [1] - Ding Wangmin, Assistant General Manager of China Youth Daily, noted the plan's role in transforming cultural tourism resources into assets [1] - Xu Peng, President of the Zhejiang Provincial Tourism Association, emphasized the plan's potential to provide observable practices for industry upgrades [1] Group 2 - Li Jieming, Executive Director and Co-President of Feiyang Group, introduced the core layout and participation mechanism of the "Shanhe Universe Plan" [1] - The plan includes a global design competition for the visual identity of "Qinling Brown Panda Qizai," initiated by the Youth League Committee of the Shaanxi Provincial Forestry Bureau [1] - A forum featured discussions on how cards can become super nodes in the cultural ecosystem, with contributions from invited guests [1]
“山河宇宙计划”暨山河共创系列卡牌首发启航盛典在浙江举办
Zhong Guo Jing Ji Wang·2025-12-30 07:26