Group 1 - The core product launch includes traditional postal items, precious metals, cultural creative toys, and IP collaborations, all available for pre-sale through various official channels [1] - The traditional postal item series features the "Bingwu Year" special stamps, which embody deep zodiac and philatelic culture, including a collectible set specifically for those born in the Year of the Horse [1] - The cultural creative series integrates zodiac culture into daily life with playful products like plush toys and fridge magnets, while the intangible cultural heritage series showcases traditional craftsmanship through shadow puppetry postcards [1] Group 2 - The collaboration series activates traditional culture with innovative designs, including a limited edition set linked to the globally popular IP "Harry Potter," which combines the theme of the Slytherin house with the Year of the Horse [2] - Another collaboration features the beloved character "I Am Not a Fat Tiger," offering a lucky charm gift box that includes a rotating blessing coin and a rare large stamp, blending cuteness with auspiciousness [2]
马年贺岁新品全渠道上线
Xin Lang Cai Jing·2025-12-30 07:44