以文化为引擎：长城汽车探索中国汽车产业高质量发展新途径

Core Viewpoint - The article emphasizes the concept of "Cultural Engine" proposed by Wei Jianjun, Chairman of Great Wall Motors, as a new approach to drive the transformation and high-quality development of the automotive industry, moving from scale expansion and technological catch-up to value innovation and brand elevation [1] Group 1: Differentiation Pathway - The automotive industry is facing intensified homogenization and price wars, leading to a bottleneck in growth based solely on cost and scale advantages [1] - The "Cultural Engine" concept advocates shifting from low-level competition to building unique cultural identity and brand spirit, marking a transition from visible parameters and prices to invisible cultural values and emotional resonance [1] - Great Wall Motors' "Technology + Culture" dual empowerment system exemplifies this new approach [1] Group 2: Technological and Design Dimensions - The company creatively draws inspiration from historical cultural elements, such as the "wisdom of Dujiangyan," to innovate technologies like the Hi4-Z power distribution system, enhancing both off-road performance and energy efficiency [2] - Cultural elements are integrated into product design, with colors inspired by Dunhuang murals, making vehicles like the Tank 500 and Tank 400 symbols of Dunhuang culture [4] - The design philosophy of the new Wei brand models incorporates cultural connotations, showcasing unique Eastern aesthetic design language [4] Group 3: User Value - The focus on high-quality brand development is centered on creating tangible value for users, with cultural empowerment translating into enhanced product performance [5] - Great Wall Motors aims to establish a spiritual connection with users by fostering off-road culture and integrating cultural experiences into their products [5] - The relationship between the brand and users is based on cultural recognition, which is more enduring than price-based connections [5] Group 4: Global Perspective and Cultural Confidence - The "Cultural Engine" concept is positioned within a global context, emphasizing the importance of cultural and value output alongside product and market expansion [6] - Great Wall Motors is changing perceptions of "Made in China" by embedding Eastern aesthetics and values into its products, moving from a "cost-performance" label to a "cultural value" recognition [6] Group 5: Roles in Industry Transformation - Great Wall Motors acts as a learner, beneficiary, and practitioner of cultural soft power, recognizing its core value in industrial development [8] - The company has successfully integrated cultural elements into technology, product design, and brand building, establishing a differentiated high-end brand image [8] - As a practitioner, Great Wall Motors has initiated impactful cultural actions, demonstrating a commitment to preserving cultural heritage and integrating it into modern industrial practices [9] Group 6: Future Development - The year 2025 is designated as the "Cultural Year" for Great Wall Motors, indicating a systematic construction of its developmental "thickness" across technology, products, and brand [10] - The concept of "thickening the Great Wall" signifies an expansion of competitive foundations to include cultural values, brand spirit, and user emotions [10] - This approach aims to help the Chinese automotive industry overcome bottlenecks and explore sustainable upward development paths, contributing to the transition from a major automotive nation to a strong automotive power [10]