仪式感MAX！苏宁易购全国100店跨年夜不打烊

Core Viewpoint - The company is enhancing its offline retail experience by organizing a series of engaging New Year activities across various cities, aiming to create a social space for consumers during the festive season [1][6]. Group 1: Event Highlights - From December 30 to January 3, Suning.com launched a "New Year + Countdown" celebration in 100 landmark stores across major cities, featuring local cultural activities and extended hours [1]. - In Wuhan, the "Countdown Big Screen Confession" event invites the public to submit messages that will be displayed on a large screen, transforming the countdown into a city-wide emotional interaction [1]. - In Nanjing, the "New Year Music Party" combines outdoor concerts with interactive activities, while the "Ten Thousand People New Year Family Run" encourages family participation [3]. Group 2: Cultural Engagement - In Fuzhou, the store features a "Year of the Horse" theme with a non-heritage market where consumers can create traditional sugar paintings and paper-cut decorations [3]. - In Chongqing, the "Traditional Opera New Year" experience allows consumers to watch performances and try on costumes, providing an immersive cultural experience [3]. Group 3: Enhanced Customer Experience - The stores will host countdown ceremonies, hourly lotteries, and a New Year wish wall to enhance the festive atmosphere and customer engagement [4]. - Additional services such as free coffee, baked goods tasting, and food markets will be offered to improve the shopping experience [4]. - The company is promoting a "True Benefit" discount plan on home appliances, with significant price reductions on various products, catering to year-end consumer needs [4]. Group 4: Industry Insights - Industry observations indicate that consumers are increasingly willing to invest in experiences that offer a sense of ritual, shareable value, and deep memories [6]. - The company's New Year activities exemplify its strategy to integrate "retail + experience + social" models, fostering emotional connections and optimizing customer experiences [6].