“退货羽绒服口袋现机票”引争议！买家遭网暴喊冤：衣服疑二次销售，自己只穿过一次，已报警！销售方称视频系供货厂家发布

Core Viewpoint - The incident involving a consumer returning a down jacket after a short period of use has sparked significant online discussion, raising questions about consumer behavior and the implications of return policies in e-commerce [1][3][5]. Group 1: Incident Overview - A video surfaced showing a woman, identified as Ms. Su, returning a down jacket after wearing it during a trip to Harbin, which led to public criticism of her actions as "free riding" [1][3]. - The video included details of her flight ticket, which further fueled online investigations into her identity and actions [3]. Group 2: Consumer's Response - Ms. Su defended her actions, claiming she purchased the jacket for 633 yuan and only wore it once, stating that the jacket had a damaged tag, suggesting it may have been previously returned [8][11]. - She emphasized that her return was within the seven-day return policy and was not an attempt to exploit the system, as she was still traveling when she initiated the return [8][14]. Group 3: Merchant's Perspective - The merchant acknowledged the return and stated that the situation was resolved with a refund, indicating that the video was released without their consent and did not reflect the agreed-upon resolution [10][11]. - The merchant's customer service confirmed that they followed platform procedures for the return and refund process [11]. Group 4: Legal and Regulatory Context - Legal experts highlighted that for a return to be considered valid for resale, the item must be in perfect condition, and any signs of use could lead to legal repercussions for the seller if sold as new [14][15]. - The "seven-day no-reason return" policy is designed to protect consumers but should not be abused for malicious returns, which can harm merchants and disrupt market order [15][16]. Group 5: Platform Responsibilities - E-commerce platforms are urged to enhance their mechanisms to balance the rights of consumers and merchants, including verifying the condition of returned items and monitoring for abnormal return patterns [17]. - Experts suggest that platforms should implement measures to prevent misuse of return policies, such as requiring evidence of the item's condition at the time of return [17][18].