引领行业实践范本平安好医生荣膺AAAA级品牌发展力评级认证

Core Viewpoint - Ping An Good Doctor has been awarded the AAAA-level certification for brand development strength, indicating its leading position in brand value enhancement within the digital health industry in China [1][2]. Group 1: Brand Development Strength - The AAAA-level rating is based on the "Brand Development Strength" group standard (T/AIAAD 001-2025), developed by the China Advertising Association and other organizations, aiming to create a scientific and fair evaluation system for brand growth [2]. - The evaluation framework includes six dimensions: brand leadership, brand building, brand communication, brand recognition, brand support, and brand innovation, reflecting the comprehensive capabilities of brands in maintaining competitive advantages [2]. Group 2: Strategic and Operational Advantages - The brand development strength of Ping An Good Doctor is rooted in its systematic development advantages across strategy, operations, and responsibility, aligning with the group's "comprehensive finance + medical care and elderly care" strategy [3]. - The company has established a global medical service network and a leading insurance industry doctor team, with over 40 million users enjoying family doctor membership rights and serving over 4,500 corporate clients [3]. Group 3: Technological Empowerment and Social Responsibility - The company has enhanced its health management service capabilities through technology, achieving over 98% accuracy in AI-assisted consultations and nearly 90% accuracy in multidisciplinary treatment plans for complex diseases [4]. - Ping An Good Doctor integrates public welfare concepts into its business development, promoting national health literacy and high-quality workplace health management, thereby enhancing both commercial and social value [4]. Group 4: Future Outlook - The company aims to leverage the opportunities presented by the "Healthy China 2030" initiative and the "Artificial Intelligence+" action plan, transitioning the healthcare industry from a disease-centered approach to a health-centered one [4]. - Ping An Good Doctor plans to maintain its brand promise of being "worry-free, time-saving, and cost-effective," focusing on product quality and service excellence to provide quality health protection to more families [4].