标准铸品质，品牌开新局 ｜ 汕尾“圳品”走俏湾区市场

Core Insights - The "Zhenpin" brand from Shanwei has significantly integrated high-quality agricultural products into the Greater Bay Area market, with 68 products expected to be recognized by December 2025, ranking third in the province and first in the eastern and northern Guangdong regions [1][3] Group 1: Development and Growth - Since the establishment of the cooperation model between Shenzhen and Shanwei, the brand value of "Zhenpin" has rapidly increased, leading to a surge in local enterprises' enthusiasm for product applications [1] - In 2023, Shanwei entered a rapid expansion phase for "Zhenpin," adding 14 new products, which laid the groundwork for future large-scale development [2] - By 2024, Shanwei's "Zhenpin" cultivation entered a fast track, with 18 new products added, marking the highest growth rate in the province [3] Group 2: Policy and Support - Shenzhen has invested over 3 million yuan in support funds and implemented a reward system for "Zhenpin" products, providing 50,000 yuan for each qualifying product [3] - The collaboration has included training for enterprises on "Zhenpin" applications and the establishment of production and sales platforms to enhance product quality and brand management [3] Group 3: Market Integration and Promotion - The opening of the Shenzhen Boutique (Shanwei) Exhibition Center in January 2024 marked a new display window for "Zhenpin" products [2] - A promotional event for Shanwei seafood in August 2024 significantly increased consumer awareness and trust in Shanwei seafood products [2] - The "Zhenpin" product showcase at the RCEP Agricultural Trade Cooperation Center in December 2025 aimed to connect Shanwei products with major retail and online platforms, enhancing market access [4]