Mei Ri Jing Ji Xin Wen·2025-12-30 09:11Group 1 - Moutai Health Wine aims to consolidate the mass consumer market by launching more herbal-based liquor products and focusing on consumer needs and market demand [1] - The company plans to position its Moutai Chun series as the core product in the price range below 200 yuan, while Taiyuan will supplement the offerings in the price range below 100 yuan [1] - The differentiated brand matrix for sauce-flavored liquor will be led by Moutai's "Not Old Wine," supported by brands like Moutai Yuan, MTC, and Weishu [1] Group 2 - Gujing Gongjiu's Year Original Liquor has partnered with CCTV's Spring Festival Gala for the 11th consecutive year, enhancing its brand visibility [2] Group 3 - The launch event for Guojiao 1573's "Art New Year Wine" saw over 600,000 viewers during the live broadcast, with a GMV exceeding 100,000 yuan [3] - Guojiao 1573 has collaborated with seven art masters to release seven versions of the Art New Year Wine from 2020 to 2026 [3]