Zheng Quan Ri Bao Wang·2025-12-30 09:17Core Insights - The article highlights the rapid development of charitable trusts by Bank of Communications, emphasizing their role in connecting finance and philanthropy while ensuring sustainable growth [1][2][4] Group 1: Charitable Trust Development - Since 2025, Bank of Communications has accelerated the establishment of charitable financial products, setting up nearly 30 new products within the year and attracting over 2,300 clients [1] - The bank's "BLUE Balloon" charity brand, launched in 2018, integrates charitable finance into its group strategy, reflecting the growing demand for transparency in charitable projects as residents' GDP per capita increases [2][4] Group 2: Innovative Charitable Financial Products - The bank is exploring the Donor-Advised Fund (DAF) model, which lowers the donation threshold and encourages family participation, enhancing intergenerational legacy [3][5] - A notable project in Zhejiang involved a charitable trust for outstanding teachers, with a scale of 10 million yuan and a duration of 100 years, showcasing the bank's commitment to long-term charitable initiatives [2] Group 3: Expanding Partnerships and Client Engagement - The bank has expanded its partnerships to nearly 50 institutions, including government and educational entities, with over 55% of surveyed clients expressing willingness to continue participating in charitable finance projects [4] - To enhance transparency and efficiency, the bank plans to introduce a charity channel in its app, allowing for small donations and tracking of project progress and fund allocation [5] Group 4: Future Outlook and Trends - The bank aims to extend charitable finance services from private banking to a broader retail customer base, leveraging its extensive client network of over 200 million individuals [5] - The potential for growth in charitable finance is significant, with the bank expecting a substantial increase in project volume and a focus on optimizing service offerings to enhance participant satisfaction [5]