Airbnb(US:ABNB) Xin Lang Cai Jing·2025-12-30 09:45Core Insights - In 2025, Airbnb witnessed a significant increase in Chinese travelers, with users exploring nearly 5,000 cities globally and browsing over 6 million listings, indicating a growing enthusiasm for international travel among Chinese users [1][2] - The top ten emerging destinations for Chinese travelers in 2026 include Sardinia, Split, Var, the White Coast, Langkawi, Milan, Cairo, Trentino-Alto Adige, Haute-Savoie, and Hobart, highlighting a trend towards lesser-known coastal cities and historical towns [2][3] - Outdoor experiences are becoming increasingly popular, with "outdoor and nature" topping the wish lists of global travelers for 2026, and Airbnb launching initiatives to promote outdoor stays in New Zealand [3][4] Emerging Destinations - The emerging destinations for Chinese travelers in 2026 are primarily gateways to renowned national parks, such as Sardinia's Gennargentu National Park and Langkawi's geological park, showcasing a blend of natural beauty and modern accommodations [2][3] - The trend towards outdoor exploration is evident, with travelers seeking unique experiences in natural settings, supported by Airbnb's extensive listings in these areas [2][3] Major Events Influence - Major global events are driving travel plans, with approximately 65% of travel searches in 2026 aligning with local events, including the Winter Olympics and the FIFA World Cup [3][4] - The upcoming FIFA World Cup has led to a surge in accommodation searches in host cities, particularly in Dallas, which saw a nearly 50-fold increase in searches, indicating strong interest from Chinese fans [4][7] Social Media Influence - Young travelers are increasingly influenced by social media, with experiences shared by travel influencers shaping their travel plans for 2026 [5][6] - Influencers are highlighting destinations such as New Zealand and Mexico, showcasing unique cultural experiences and adventures that resonate with their followers [5][6]