新年前夕“悦己”消费升温 美团闪购：精酿啤酒销量翻倍，智能手表销量涨6倍

Core Insights - Meituan Flash Sales reported a surge in sales of products catering to young consumers' desires for self-indulgence and ritualistic experiences as the New Year approaches [1] Group 1: Alcohol Consumption - Alcohol consumption saw significant growth, with craft beer and white wine sales both increasing by over 100% year-on-year [1] - Brandy sales experienced a remarkable increase of 230% [1] - Fruit-flavored beer sales rose by 70% [1] Group 2: Digital Products - Demand for digital products surged, with smart watch sales increasing by 610% year-on-year [1] - Tablet computer sales also saw a substantial growth of 210% [1]