神州租车发布2025年度自驾出行大数据

Core Insights - The car rental market in 2025 has shown unprecedented growth, with both rental order volume and user numbers achieving double-digit increases, reflecting a strong release of user travel intentions [1] - The trend of "cross-city long-distance" self-driving has shifted from a trial experience to a popular choice, with cross-city orders increasing by 240% year-on-year [1][2] Group 1: Market Dynamics - In 2025, high-frequency users (those renting cars more than five times a year) grew by nearly 10% year-on-year, with an increase in average driving distance, particularly for long-distance orders over 800 kilometers [1] - Major cities such as Beijing, Guangzhou, and Shanghai remain core hubs for the rental market, while lesser-known destinations like De Lingha in Qinghai and Hami in Xinjiang have emerged as fast-growing order locations [2] Group 2: User Demographics - The post-2005 generation has become the fastest-growing user group, with a 250% year-on-year increase in users picking up cars and over 200% growth in those renting more than seven times a year [3] - The number of users using international passports to place orders has increased by 50%, with major cities being popular starting points for international travelers [3] Group 3: Company Strategy - In 2025, the company expanded its rental network by opening over 1,000 new locations nationwide, focusing on both major cities and high-growth potential areas [2] - The fleet size has reached nearly 200,000 vehicles, with half of the 100,000 new cars added this year being electric vehicles, aligning with the demand for green and high-performance models [3] - The company aims to continue optimizing its vehicle lineup, expanding service networks, and enhancing technological experiences to become the preferred choice for users seeking freedom in travel [3]