于慈珂：版权技术范式重塑IP产业，AI时代需建立可持续授权机制

Core Viewpoint - The 2025 Global Cultural IP Industry Development Conference will be held in Shanghai on December 26-27, 2025, focusing on the theme of "IP Without Boundaries: Intelligent Creation of the Future - Global Exploration of Cultural IP and Technology Integration" [1][5]. Group 1: AI and IP Industry Transformation - AI is reshaping content production and dissemination, becoming a variable in the industry, with the key being to align "technological dividends" with "rights order" [6][4]. - Data and copyright governance are foundational to the AI content ecosystem, necessitating systematic upgrades in rights confirmation, authorization, traceability, and distribution to prevent a gap between rapid technological advancement and regulatory frameworks [6][4]. Group 2: Licensing and Revenue Distribution Mechanisms - The industry needs to explore more feasible licensing and revenue distribution mechanisms that involve rights holders, platforms, technology providers, and regulators [6][10]. - A verifiable copyright infrastructure, standardized rights expression, and scalable licensing models are essential to enhance the synchronization of original creators' earnings and industry efficiency, positioning AI as an engine for IP value increment rather than a source of controversy [6][10]. Group 3: Challenges and Solutions in Copyright Governance - The shift from "post-event rights protection" to "pre-event calculability" in copyright governance is crucial, requiring standardized rights expression, traceable usage records, and executable licensing rules to make authorization a low-cost, scalable capability [4][9]. - Technologies such as blockchain, digital watermarking, fingerprint recognition, and content traceability will unlock greater value in rights confirmation, evidence collection, and distribution [4][9]. Group 4: Collaborative Industry Efforts - The industry must collaboratively explore licensing models that align with AI characteristics, including authorization for training data, rights labeling for generated content, and revenue distribution mechanisms for multi-party collaboration [10]. - Rights holders should enhance their digital asset management capabilities to ensure content can be registered, authorized, and monetized, while platforms need to establish transparent content usage rules and compliance processes [10].