冯伟：影视IP全球化创新与共赢，AI推动影视文旅生态重构

Core Insights - The 2025 Global Cultural IP Industry Development Conference will be held in Shanghai on December 26-27, 2025, focusing on the theme "IP Without Boundaries: Intelligent Creation of the Future - Global Exploration of Cultural IP and Technology Integration" [1][5] - The key to the globalization of film and television IP lies not only in technology and communication channels but also in the emotional penetration and cross-cultural expression of "good stories" [1][5][6] Group 1: Technological Impact - The film and television industry is undergoing a transformation driven by AI and new technologies, significantly reducing creative and time costs through virtual shooting and AIGC content generation, thereby activating the long-tail value of IP [1][3][5] - AI and virtual shooting tools are changing the production processes in the film industry, enhancing efficiency and providing new possibilities for long-term operation and multi-form development of IP [3][8] Group 2: Integration with Cultural Tourism - Successful integration of film and television IP with cultural tourism requires pre-planning and collaborative mechanisms, incorporating tourism transformation and ecological system design from the early stages of IP development [1][6] - The industry should shift from reliance on physical heavy assets to a new model driven by digital assets and intelligent experiences, necessitating collaboration among content creators, technology providers, and tourism destinations [6][8] Group 3: International Collaboration - The industry should actively participate in the formulation of rules and standards, fostering open cooperation to create a future-oriented film and television IP cultural tourism ecosystem [6][8] - There is a need for more active participation in international dialogue regarding global IP development, copyright protection, and technical standards, contributing Eastern wisdom to promote a more friendly cooperation and recognition mechanism [3][8]