刘曦卉：离火AI垂直智能体赋能文博文旅，打造可复制的IP品牌体系

Core Insights - The 2025 Global Cultural IP Industry Development Conference will be held in Shanghai on December 26-27, 2025, focusing on the theme "IP Without Boundaries: Intelligent Creation of the Future - Global Exploration of Cultural IP and Technology Integration" [1][6] - Liu Xihui, a representative from Lihuo AI, emphasized that the brand system construction of cultural and tourism IP is transitioning from "content display" to "intelligent operation" [1][6] - The key to empowering intelligent systems lies in being "vertical, implementable, and reusable," which helps cultural resources enter public life in a more systematic way [1][6] Group 1: Intelligent Systems in Cultural IP - The proposed vertical intelligent system aims to address real-world challenges in the cultural and tourism sector, such as mismatched professional processes and unstructured data [4][12] - The system is designed to create a closed-loop from IP to commercial transformation, enhancing content discovery, immersive experiences, and sustainable product development [4][12] Group 2: Implementation Strategies - A cross-disciplinary team is essential for the system's implementation, covering areas like digital media, AR/VR, and cultural content [5][13] - The system will include matching and evaluation mechanisms to help organizations quickly determine the best transformation paths for different IPs [5][13] - The goal is to create a platform that enhances the efficiency, reliability, and sustainability of cultural and tourism IP innovation and commercialization [5][13]