中信百信银行“看见一百个信心的朝向”普惠金融公益计划荣获“杰出社会责任奖”

Core Insights - CITIC Baixin Bank received the "Outstanding Social Responsibility Award" at the "Qihang·2025 Financial Annual Conference" for its innovative practices in promoting inclusive finance, recognizing its commitment to social responsibility and support for small and micro enterprises [1] Group 1: Public Welfare Promotion - The project "Seeing a Hundred Directions of Confidence" has focused on five typical small and micro enterprises in sectors such as catering, consumption, and technology innovation, generating over ten million exposures through various promotional activities [2] - The stories and promotional videos of these enterprises have gained significant attention and coverage from major media outlets, enhancing the visibility of small and micro businesses [2] - CITIC Baixin Bank initiated a recruitment plan for the inclusive finance brand promotion, encouraging more small business owners to participate and support business growth [2] Group 2: Policy Support and Product Services - CITIC Baixin Bank has launched the "Entrepreneurial Guarantee Loan" product, supported by government subsidies, to address the common financing challenges faced by small and micro enterprises [3] - The bank has introduced a fully online, unsecured "Business Loan" product, leveraging digital capabilities to streamline the application process and improve approval efficiency to a matter of minutes [3] Group 3: Technological Empowerment in Financial Services - The bank has developed the "Bailian System," a digital solution for small and micro enterprises, which utilizes digital credit and integrates multiple data sources to create a dynamic operational profile for businesses [4] - The automated operations of the system have improved overall approval efficiency by approximately 65%, with some scenarios allowing for funding within minutes [4] - The system dynamically adjusts credit limits and interest rates based on real-time business performance, enhancing the accessibility of inclusive financial services for small and micro enterprises [4]