Jin Rong Jie·2025-12-30 10:11Core Viewpoint - The event "Striving for a New Journey, Investor Education Services Restart" held by Dongfang Securities at Zhongying Electronics provided a platform for investors to understand the company's strategies and future directions amidst a complex market environment [1][10]. Company Overview - Zhongying Electronics, established in 1994 and listed on the Shenzhen Stock Exchange in 2012, operates under a Fabless business model and specializes in industrial control microcontroller chips (MCU), lithium battery management chips (BMIC), and AMOLED display driver chips [3]. - The company ranks among the top manufacturers in the Greater China region for smart home appliance MCUs and is the first domestic company to achieve mass production of AMOLED display driver chips [3]. Financial Performance - The company anticipates a decline in net profit for 2023-2024 due to falling product prices and high wafer costs, with the integrated circuit industry entering a cyclical reversal since the second half of 2022 [4]. - Despite revenue decline, the company has seen a continuous increase in sales volume, projected to grow from 713 million units in 2022 to 885 million units in 2024, reflecting a compound annual growth rate of over 10% [4]. Research and Development - In 2024, the company plans to invest 300 million yuan in R&D, accounting for 22.35% of its revenue, which is considered high within the IC industry [5]. - The company is focusing on optimizing its product structure and plans to deepen collaboration with mainland wafer manufacturers to reduce costs [5]. Product Innovation - Zhongying Electronics is developing new products, including a robot joint MCU, Wi-Fi MCU, and lithium battery management chips for laptops, as well as automotive-grade AFE chips and higher resolution AMOLED display driver chips [7]. - The company has begun supplying its white goods MCU to international brands, with expected shipments nearing 10 million units this year [5]. ESG Initiatives - The company has integrated ESG principles into its operations and product design, aiming to reduce power consumption in home appliances and mobile devices, contributing to significant indirect carbon reductions [7]. - Zhongying Electronics has completed a digital upgrade and plans to achieve smart upgrades by 2026, incorporating AI technology to enhance operational efficiency [7]. - The company emphasizes social responsibility by fostering employee engagement in community projects rather than focusing solely on monetary donations [7]. Investor Engagement - The event facilitated direct communication between the company's leadership and investors, addressing concerns about performance fluctuations and sharing insights on strategic planning and future growth [4][10]. - Investors were able to experience the company's technological capabilities and innovative achievements through product demonstrations and exhibitions [8].