FaZe Clan's Creator Exodus Spotlights a Key Business Risk

The creator economy gives, and it can also take — suddenly. That's one lesson behind the abrupt exodus of talent from the esports and marketing company FaZe Clan last week. Building a business led by an influencer or celebrity can make you a boatload of money. Just ask the teams behind Kim Kardashian's Skims or George Clooney's Casamigos tequila, which both crossed $1 billion in value.But starting a company where the product you're selling is the influencer — such that you make money primarily from their s ...