2025汽车行业年鉴|政策篇：精准出击、关键护航

Core Insights - The Chinese automotive industry is facing intense competition and price wars as it approaches an annual production and sales milestone of 32.3 million vehicles, with one in three cars sold globally coming from China. The industry is experiencing a shift from quantity expansion to quality improvement, driven by a series of government policies aimed at stabilizing growth and promoting transformation [2][10]. Policy Measures - The 2025 automotive policies focus on stabilizing consumption and fostering transformation, addressing the current "involution" issues in the industry. Key measures include extending the exemption of the vehicle purchase tax for new energy vehicles (NEVs) until the end of 2027 and increasing the maximum tax exemption from 30,000 RMB [4][5]. - A new action plan for large-scale equipment updates and consumer goods replacement will continue into 2025, with subsidies of up to 10,000 RMB for scrapping old vehicles and purchasing new energy passenger cars, stimulating demand in the stock market [4][5]. - The introduction of a pilot program for intelligent connected vehicles, allowing for conditional Level 3 autonomous driving, marks a significant regulatory advancement, clarifying liability and encouraging innovation [5]. Industry Challenges - The intensifying price wars are squeezing profits for automakers, leading to extended payment terms for small suppliers, which can exceed 120 days. This creates financial strain on smaller companies and hampers the overall efficiency of the automotive supply chain [5][9]. - The implementation of the "Regulations on Payment of Small and Medium-sized Enterprises" aims to alleviate financial pressures by mandating that payments to small suppliers be made within 60 days [5]. Future Outlook - For 2026, the automotive market is expected to see a decline in sales, with predictions of a 5% drop in passenger vehicle sales to 28.5 million units. The focus will remain on stabilizing consumption incentives, achieving breakthroughs in core technologies, and enhancing export quality [6][7]. - New policies will include a reduction in the NEV purchase tax by half starting January 1, 2026, and a continued emphasis on key technology breakthroughs, particularly in automotive chips and solid-state batteries [7][8]. - The export strategy will shift towards quality enhancement, with measures to regulate the export of used cars and improve after-sales service networks, ensuring better quality control [8][9]. Regulatory Environment - The introduction of the "Automotive Industry Price Behavior Compliance Guidelines" aims to curb the detrimental effects of price wars and promote a focus on product quality and technological innovation [9].