非遗珍品实力圈粉！张宝山领衔河南温县铁棍山药入湾推介

Core Viewpoint - The event in Guangdong Province aims to promote consumption assistance and enhance the market presence of traditional agricultural products, particularly focusing on the unique qualities of the "Wenxian Tiekun Yam" from Henan Province [8][10][60]. Group 1: Event Overview - The "Consumption Assistance New Spring Action" was launched in Guangdong on December 29-30, 2026, featuring a promotional event for agricultural products [2][8]. - The event attracted over 300 enterprises and showcased thousands of New Year goods, with a special emphasis on the Wenxian Tiekun Yam [14][15]. Group 2: Product Promotion - The Zhang Baoshan brand showcased its Tiekun Yam at the event, highlighting its unique taste and historical significance, which dates back over 3,000 years [19][20]. - The brand emphasizes the integration of traditional techniques and modern technology, producing a range of products including the world's first additive-free yam beverage [41][43]. Group 3: Industry Support and Development - The Wenxian government supports the yam industry through initiatives that focus on quality improvement, brand strengthening, and geographical indication protection [32][33]. - Technological innovations have led to increased yields, with the yam's production per acre surpassing 4,000 pounds, and e-commerce sales reaching 1.267 billion yuan [37][39]. Group 4: Market Strategy - The Zhang Baoshan brand plans to deepen strategic partnerships with key platforms and expand its market presence in the Greater Bay Area [57][60]. - Future initiatives include establishing a production and sales coordination center and exploring a "contract agriculture + digital traceability" model to enhance consumer trust [63][65].