京东联合五大品牌解读2025年居家营养必备品,鱼油、氨糖等五大品类引领健康消费
Sou Hu Wang·2025-12-30 10:40

Group 1 - In 2025, 75.6% of consumers will choose nutritional health products for themselves and their families, indicating a shift towards proactive health management [1][2] - The demand for nutritional supplements is becoming more precise, with consumers focusing on core ingredient efficacy and specific health needs [1][2] - The market for nutritional health products is expected to grow significantly, with a 67% year-on-year increase in product offerings on platforms like JD Health [2][3] Group 2 - Key nutritional products include Vitamin D, fish oil, glucosamine, lutein, and milk thistle extract, which are aligned with major health concerns such as immune support and joint health [2][3] - The consumer base for fish oil is expanding, with 51% of consumers purchasing fish oil products, and high purity Omega-3 becoming a primary consideration [4][6] - The growth of glucosamine products is notable, with a 214% increase in product offerings on JD Health, reflecting a broader demographic interest in joint health [20][23] Group 3 - Vitamin D products are seeing a 149% increase in sales, driven by awareness of its importance for various demographics, particularly among young office workers [15][16] - The market for milk thistle extract is growing, with over 80% of consumers focusing on liver health, particularly among those with high-stress lifestyles [28][31] - Lutein products are primarily targeted at school-age children, with a focus on protecting eye health amid increased screen time [36][37]