Zhong Jin Zai Xian·2025-12-30 10:46Core Insights - In 2025, JD's discount shopping brand Jingxi achieved a tenfold increase in transaction volume, serving over 400 million users cumulatively over two years [1][5][15] - Jingxi has deepened its connections with over 260 industrial belts nationwide, with nearly 100 enterprises achieving annual sales exceeding 1 million orders [1][7] - To combat price wars in the low-cost e-commerce sector, Jingxi upgraded its business model, introducing six new initiatives aimed at sustainable growth for merchants [1][9] Group 1: Performance Metrics - Jingxi's self-operated segment reported a tenfold year-on-year increase in transaction volume, reflecting strong growth momentum [5] - The number of merchants on Jingxi's platform exceeded 2 million, with over 20,000 merchants experiencing a doubling of order volume [11][13] - In 2025, five major provinces saw order volumes surpass 100 million, with Zhejiang's orders exceeding 300 million and some provinces experiencing up to a fourfold year-on-year growth [7] Group 2: Business Strategies - Jingxi's new business directions include export-to-domestic sales, brand partnerships, and quality selection, aimed at providing a stable growth path for industrial belt merchants [1][10] - The platform has supported over 2,000 foreign trade factories in entering the domestic market, resulting in 180 million orders, a threefold increase year-on-year [10] - Jingxi's focus on high-quality, cost-effective products aligns with consumer demand, leading to significant sales increases across various categories, including furniture and baby products [7][15] Group 3: Future Outlook - In 2026, Jingxi aims to continue reinforcing its brand identity as a provider of affordable, high-quality products, targeting an additional 150 million new users and expanding its product offerings to 3 million [4][15] - The platform's long-term strategy emphasizes sustainable profit growth for merchants, as demonstrated by the success of specific products like the螺蛳粉, which saw significant sales and profit improvements [15]