谦寻控股与延吉市签署战略协议 以电商赋能商文旅

Core Viewpoint - The strategic cooperation between Yanji City Government and Qianxun Holdings aims to empower the integration of commerce, culture, and tourism through e-commerce, marking a significant step towards high-quality development in border cities [1]. Group 1: Strategic Cooperation - Yanji City Government and Qianxun Holdings have officially launched a strategic cooperation to enhance the integration of commerce and culture in the region [1]. - Qianxun Holdings' founder emphasized the company's commitment to empowering the real economy and supporting industrial upgrades [1]. - The partnership is seen as a crucial move to seize opportunities in the digital economy, leveraging Yanji's unique geographical advantages and rich cultural resources [1]. Group 2: Live Streaming Initiatives - Qianxun Holdings has utilized its strengths in live e-commerce to promote Yanji's cultural and tourism integration, conducting a special live streaming event that attracted over 5 million viewers [2]. - The event featured traditional performances and showcased local products, resulting in over 150,000 sales orders, with several products quickly selling out [2]. - The immersive content during the live stream has positioned Yanji as a potential travel destination, effectively converting online traffic into cultural and industrial growth [2]. Group 3: Future Development Plans - Qianxun Holdings plans to leverage its core advantages in digital marketing, brand operation, and supply chain management to further integrate Yanji's commercial and cultural resources [3]. - The company aims to support the marketization and branding of local specialty products, promote the innovation of intangible cultural heritage, and explore new growth points in cross-border e-commerce [3]. - Comprehensive support will also be provided in talent cultivation and industrial upgrading [3].