家电行业深度研究:掘金欧美庭院经济,中国泳池机器人品牌加速出海
Xin Lang Cai Jing·2025-12-30 11:11

Industry Overview - The pool cleaning robot is an automated device designed to clean pool water, walls, and floors, utilizing a multi-sensor fusion algorithm for intelligent underwater navigation [1][58] - The global pool market is expected to grow steadily, with the total number of pools projected to increase from approximately 32.9 million in 2024 to 39.3 million by 2029, representing a CAGR of 3.6% [2][59] - Pool cleaning expenditure is anticipated to rise from $9 billion in 2019 to $12.9 billion in 2024, and further to $16.7 billion by 2029, driven by increased pool ownership and enhanced safety standards [10][64] Market Dynamics - The demand for pool robots is primarily driven by the need to replace manual cleaning methods, with a current penetration rate of only 26.2%, indicating significant growth potential [13][67] - The global shipment of pool cleaning robots is expected to reach 6.6 million units by 2029, a nearly 50% increase from 2024, with a retail value projected to rise from $2.48 billion to $4.21 billion [14][68] - Cordless pool robots are gaining market share due to their convenience and flexibility, with expected shipments of 4.4 million units by 2029, accounting for 65.9% of the market [16][69] Competitive Landscape - The market is highly concentrated, with the top five manufacturers holding over 70% of the market share, including brands like Maytronics and Fluidra, which are experiencing a decline in market share [3][60] - Chinese brands are rapidly gaining market share through technological innovation and supply chain advantages, with companies like Wangyuan Technology and Yuanding Intelligent leading the charge [4][61] - The competitive landscape includes a mix of high-end, mid-range, and low-end manufacturers, all focusing on cordless and intelligent product iterations [3][60] Key Players - Wangyuan Technology is a leading player with a comprehensive product matrix, focusing on cordless models and achieving significant technological breakthroughs in underwater acoustic positioning and AI vision [4][61][34] - Yuanding Intelligent, operating under the Aiper brand, is recognized as one of the fastest-growing smart cleaning brands globally, with projected revenues of approximately 3 billion RMB in 2024 [4][41] - Xingmai Innovation targets the high-end market with its AquaSense series, emphasizing smart features and user experience, and has achieved substantial sales in the European and American markets [4][43] Investment Insights - The market for pool cleaning robots is expected to experience rapid growth driven by improvements in economic efficiency and reliability, with Chinese manufacturers poised to leverage their technological advancements and supply chain depth [5][62] - The ongoing trend towards cordless and intelligent products presents a significant opportunity for companies to capture market share in this expanding industry [5][62]