“织”就时尚消费新场景!2026张槎品牌服装乐购节启幕

Core Viewpoint - The 2026 Zhangcha Brand Clothing Shopping Festival aims to integrate traditional industries with consumer markets, promoting high-quality development during the 14th Five-Year Plan period [1][5]. Group 1: Event Overview - The shopping festival, themed "New Year Clothing Begins, Zhangcha Fashion Arrives," officially opened on December 30, 2025, and will last until January 3, 2026 [1][3]. - The event features a brand clothing show showcasing the depth and innovation of the Zhangcha knitting industry, with 26 participating brands and over 60 industry representatives [3]. Group 2: Industry Development - Zhangcha has 37,000 market entities, 5,800 upstream and downstream enterprises, and an annual production capacity of 300 million garments, covering the entire textile industry chain [5]. - The local government aims to transform the knitting industry towards high-end, branded, and clustered development, leveraging the shopping festival as a starting point for the 14th Five-Year Plan [5]. Group 3: Collaborative Efforts - The Zhangcha knitting industry has a long history, evolving from a state-owned factory to the largest knitting industry cluster in China, supported by government and enterprise collaboration [6][8]. - Initiatives include the establishment of professional innovation and testing platforms, the introduction of a collective trademark, and the formation of a clothing industry college in partnership with Guangdong Vocational Technical College [8].