Specialty Products Distributor Transforms Their B2B Search Experience With Bridgeline's AI-Powered HawkSearch Platform

Core Insights - Bridgeline Digital, Inc. has launched HawkSearch for a leading U.S.-based distributor of specialty lighting products and power solutions, enhancing their eCommerce platform [1] Group 1: Company Overview - Bridgeline Digital is a leader in AI-powered marketing technology, focusing on helping companies increase online revenue through improved traffic, conversion rates, and average order value [4] Group 2: Product Features - HawkSearch offers AI-driven search capabilities that manage complex, high-volume catalogs, providing relevant and intuitive search results [3] - The platform supports advanced filtering and precise product matching, streamlining the purchasing experience for customers [3] Group 3: Market Demand - There is a growing need for search technology that delivers speed, accuracy, and reliability for distributors with specialized catalogs [4] - The implementation of HawkSearch is expected to enhance customer satisfaction and support online growth for organizations [4]