Rediff.com India gets NPCI’s final approval for TPAP licence

Core Insights - Rediff.com India has received final authorization from the National Payments Corporation of India (NPCI) for a Third-Party Application Provider (TPAP) license, allowing the launch of its digital payments service, RediffPay [1] - The company aims to introduce India's first UPI app focused on financial wellness, promoting saving, investing, and responsible credit usage [2] Group 1: Service Features - RediffPay will offer core UPI functions along with access to financial products such as equities, mutual funds, fixed deposits, and recurring deposits, as well as credit options for consumers and merchants [4] - Users can make merchant payments of up to ₹1,00,000 ($1,113.34) per day and withdraw up to ₹10,000 in cash using pre-approved credit lines under NPCI's framework [5] Group 2: Strategic Goals - The company aims to enhance financial inclusion and provide simple, intuitive digital payment experiences across India, shifting the perception of UPI from mere spending to saving and investing [3][5] - RediffPay plans to integrate merchant credit needs into its UPI offering, targeting a diverse range of merchants across the country [5] Group 3: Partnerships and Ownership - Axis Bank will serve as the payment system provider (PSP) for RediffPay [6] - Infibeam Avenues, which owns Rediff.com India and increased its ownership to 82% in 2024, aims to leverage its fintech expertise to create a user-friendly platform for secure digital payments [6]