真假温峥嵘:AI狂潮下的身份困境

Core Viewpoint - The rise of AI-generated content has led to a significant identity crisis for public figures, exemplified by actress Wen Zhengrong, who faces challenges in proving her authenticity amidst widespread AI impersonation and fake live streams [1][2]. Group 1: AI Impersonation and Its Impact - Multiple instances of AI-generated fake live streams featuring Wen Zhengrong have emerged, causing confusion among viewers and raising concerns about the authenticity of online content [1][3]. - The technology enabling such impersonation has become more accessible, allowing individuals to create convincing fake content using AI tools with minimal effort [3][5]. - The proliferation of these fake accounts has led to a trust crisis, as even well-known figures struggle to prove their legitimacy, leaving ordinary individuals at a disadvantage [3][4]. Group 2: Legal and Regulatory Responses - Legal experts indicate that creating fake content using AI without consent constitutes an infringement of portrait rights and may involve false advertising if the impersonated individual has not endorsed the products [4][6]. - Regulatory bodies have begun implementing measures to combat AI-generated impersonation, including guidelines that require clear labeling of AI-generated content [6]. - The effectiveness of these regulations relies on a combination of technological solutions and management strategies to prevent the spread of false information [6].