报告显示：我国超市现场制售食品市场规模超千亿元

Core Insights - The market size of on-site prepared food in Chinese supermarkets has exceeded 100 billion yuan, becoming a significant growth driver for physical supermarkets after fresh produce [1] - The report highlights that the demand for convenience among young families and office workers is driving the growth of on-site prepared food, supported by a mature food processing and equipment supply chain [1] - On-site prepared food is characterized by high average transaction value, high margins, and high barriers to entry, making it a key strategy for enhancing offline customer experience [1] Market Trends - In major cities like Beijing, Shanghai, Guangzhou, and Shenzhen, the penetration rate of instant retail exceeds 50%, with retailers focusing on high-margin products such as roasted chicken and baked goods [1] - In lower-tier markets, instant retail penetration is lower, with supermarkets primarily focusing on basic fresh produce, while on-site prepared food serves as a supplementary option for family meals [1] Challenges - The on-site prepared food sector faces common challenges, including inconsistent classification standards, difficulties in cross-regional statistics and regulation, and high investment in central kitchens leading to high labor costs and waste [1] - There are also food safety risks due to the complexity of processing and management, which is more challenging than for pre-packaged foods [1] Industry Perspective - The president of the China Chain Store & Franchise Association, Peng Jianzhen, stated that while on-site prepared food offers new possibilities for supermarket innovation, it is not a panacea for transformation [2] - Key issues such as operational efficiency, cost control, talent development, and quality assurance need to be addressed to transition from "traffic-generating products" to "profit-generating products" [2]