曾以“价格免谈、关税也免谈”硬刚美国客户,67岁“亚洲笔王”:明年要在发展中国家市场跑马圈地,还要做AI生意
Mei Ri Jing Ji Xin Wen·2025-12-30 13:20

Core Viewpoint - The chairman of Beifa Group, Qiu Zhiming, emphasizes the theme of "change" for 2025, highlighting the rapid shifts in global trade dynamics, intensifying competition in traditional industries, and the acceleration of AI and digital technology development [1][7]. Group 1: Company Strategy and Market Position - Beifa Group holds a 16.5% share of China's pen export market, reaching over 1.7 billion people globally [1]. - The company is adapting to international trade challenges, particularly the U.S. tariffs, by enhancing its operational agility and preparing for potential future trade conflicts [6][16]. - Beifa plans to expand its AI product line and aims to establish 30 national flagship stores, 300 city-level stores, and 3,000 county-level stores within three years [5][22]. Group 2: Customer Dynamics and Market Segmentation - U.S. customers are categorized into three types: politically driven clients, value-driven clients, and innovation-driven clients, each responding differently to trade dynamics and tariffs [7][8][10]. - The company recognizes the necessity for Chinese manufacturers to adapt to diverse market needs across developed and developing countries, emphasizing the importance of building valuable channels and brands [12][14]. Group 3: International Expansion and Production Strategy - Beifa has established "outbound teams" targeting markets in Vietnam, Egypt, and Mexico, with a focus on expanding production capacity and adapting to local market conditions [13][15]. - The company is positioning Vietnam as a manufacturing hub to mitigate tariff risks and enhance supply chain capabilities [13][14]. Group 4: AI Product Development and Future Outlook - Beifa's AI product strategy has evolved to include communication, cultural creativity, health, and companionship, driven by the need for efficiency and improved user experience [18][22]. - The company has adopted a phased testing approach for AI products to minimize risks and ensure market readiness, with plans to launch over 50 related projects [21][22]. - Looking ahead to 2026, Beifa aims for strategic growth in traditional markets while aggressively expanding in developing countries, targeting a fivefold increase in those regions [23].

曾以“价格免谈、关税也免谈”硬刚美国客户,67岁“亚洲笔王”:明年要在发展中国家市场跑马圈地,还要做AI生意 - Reportify