“旅选上海 超级元旦”打卡活动启幕

Core Insights - The "Travel Selection Shanghai Super New Year" event will take place from January 1 to 3, 2026, organized by the Shanghai Municipal and District Cultural and Tourism Bureaus, aiming to promote cultural tourism consumption during the New Year holiday [1] - The event will cover over 350 unique locations across 16 districts and the Lingang New Area, encouraging citizens and tourists to participate in a creative way to celebrate the New Year [1] - The initiative emphasizes "co-creation and sharing," generating an authoritative "Shanghai Must-Visit List for New Year" based on public participation, which will serve as a practical guide for visitors and enhance the branding of "Shanghai Culture" and "Shanghai Tourism" [1] Event Details - The event will feature diverse check-in points, including scenic spots, historical landmarks, trendy districts, and art venues, with unified signage, exclusive QR codes, and clear guidance provided at each location [1] - Participants can engage through Douyin (TikTok) by posting content with the hashtag TravelSelectionShanghaiSuperNewYear or by collecting stamps at physical locations [1] - Each district has planned unique thematic routes, such as Baoshan's "Welcome the New Year with the First Light of Wusongkou," Xuhui's "Binhai Art Exploration," and others, facilitating itinerary planning for citizens [1] Community Engagement - The event's highlight is the concept of "co-creation," allowing citizens to become not just participants but also promoters of Shanghai's cultural tourism, enhancing the credibility of tourism recommendations through genuine sharing [2] - The combination of "New Year check-ins" and a "strategy competition" enables participants to create practical tourism resources based on their experiences, whether they are ordinary citizens or travel enthusiasts [2] - After the event, data such as video views and check-in numbers will be used to generate the "Shanghai Must-Visit List for New Year," providing authoritative guidance for future tourism consumption [2]