中国记协召开专题评议会:抵制“标题党”,倡导好标题
Xin Lang Cai Jing·2025-12-30 13:55

Core Viewpoint - The meeting of the Chinese Journalists Association's News Ethics Committee focused on addressing the issue of "clickbait" headlines in the internet environment, emphasizing the need for quality headlines and responsible journalism [2][4]. Group 1: Discussion on "Clickbait" Phenomenon - The committee members acknowledged the positive efforts of mainstream media in creating quality headlines amidst the rise of "clickbait" in new media [2]. - Member Xiao Zuosheng highlighted that the "clickbait" phenomenon poses a serious threat to the authenticity and credibility of information, suggesting enhanced supervision and responsibility [2]. - Member Song Shuli pointed out that "clickbait" results from economic drivers, technological support, and industry competition, advocating for clearer standards and increased penalties for violations [2][3]. Group 2: Recommendations for Improvement - Member Wu Yuanyuan emphasized that mainstream media should prioritize news authenticity and value over traffic, advocating for improved content quality and industry self-discipline [2]. - Member Xu Zhuangzhi noted that the issue of "clickbait" stems from a lack of professional standards and ethics in journalism, calling for a balance between creativity in headlines and adherence to ethical practices [3]. - Member Chen Kaihe stressed the importance of remembering the original mission of journalism while innovating headlines, highlighting the need for continuous improvement in professional skills [3]. Group 3: The Role of Mainstream Media - Liu Siyang, the committee chair, stated that addressing the "clickbait" issue is crucial for mainstream media to genuinely win public trust, framing it as a significant challenge in the current media landscape [4][5]. - The committee called for a proactive stance against "clickbait" practices, reinforcing the responsibility and commitment of mainstream media to uphold quality journalism [5].