元旦“开门红” 南京统筹百余场活动打造全域促消费矩阵
Yang Zi Wan Bao Wang·2025-12-30 14:48

Group 1 - The core focus is on promoting consumption during the New Year period through various activities and events across the province and city, aiming to integrate culture, commerce, tourism, and sports [1] - Over 110 consumption promotion activities will be organized during the New Year holiday, creating a comprehensive consumption activity matrix [1] - Key consumption activities will be centered around major shopping districts, cultural tourism spots, and online platforms, enhancing immersive and experiential shopping scenes [1] Group 2 - Various cultural and tourism events will be held, such as the "Sakyamuni Relic Ceremony" at Niushou Mountain Cultural Tourism Area and the "Thousand Lanterns" event at the Daboen Temple Ruins Museum [2] - A diverse range of food offerings will be promoted, including winter delicacies and New Year banquets, with 135 landmark dishes being recommended citywide [2] - The "I Am Chef" food carnival will take place at the Nanjing International Expo Center, featuring culinary competitions and local food exhibitions [2] Group 3 - Collaboration with major e-commerce platforms will drive online promotions, creating a dual-driven consumption ecosystem combining offline experiences and online traffic [3] - Various promotional campaigns will be launched, including discounts and coupon packages for dining, accommodation, and entertainment [3] - The "2026 Online New Year Goods Festival" will kick off on New Year's Day, with a special event in Nanjing aimed at invigorating new spring consumption [3]