美团启动“百品千店”天府烟火小店提升计划，全方位助力中小餐饮商户

Core Viewpoint - The initiative "Taste of Sichuan: Enhancing the 'Hundred Brands, Thousand Stores' Plan" aims to support local dining establishments in Sichuan through financial assistance and digital transformation, with a goal of improving the quality and brand image of small restaurants by 2027 [1][5]. Group 1: Government and Corporate Collaboration - The launch event was guided by the Sichuan Provincial Department of Commerce and involved various stakeholders, including representatives from Meituan and nearly 70 brand merchants [1]. - The plan aims to cultivate at least 100 regional brands and 2,000 leading small stores by the end of 2027, focusing on enhancing the operational standards of these establishments [1]. Group 2: Financial Support and Digital Empowerment - Meituan has established a special fund called "City Flavor Fund," providing up to 50,000 yuan (approximately 7,000 USD) per store, with an expected reach of over 10,000 small stores across the province [1][5]. - The company is implementing a series of digital empowerment measures, including free access to AI tools and operational training for small businesses [2]. Group 3: Marketing and Consumer Engagement - Meituan is launching the "Sichuan Flavor Fire" themed live broadcasts to enhance visibility and revenue opportunities for merchants, with expectations to boost food consumption in the province by over 100 million yuan (approximately 14 million USD) [2]. - Dazhong Dianping is introducing a "Street Food List" to provide traffic support for featured small stores and is collaborating with local business departments to create themed street marketing activities [3]. Group 4: Safety and Trust Initiatives - Meituan is promoting the "Bright Kitchen, Bright Stove" service, which includes live streaming of kitchen operations to enhance consumer trust, resulting in a reported 8.6% increase in orders for participating stores [4]. - The initiative aims to alleviate operational pressures on small stores while encouraging healthy business practices through shared experiences among merchants [5].