Feng Huang Wang Cai Jing·2025-12-30 14:54Group 1 - The core trend for New Year's Eve consumption among young people is the pursuit of "self-indulgence," with many becoming "New Year's hosts" and focusing on gifts for themselves [1][2] - Popular products for New Year's Eve include various alcoholic beverages, with sales of craft beer and white wine increasing over 100% year-on-year, and brand new low-alcohol products gaining traction [1] - Digital products are also in high demand as gifts, with smart watch sales increasing by 610% and tablet sales rising over 210% in the week leading up to New Year's [1] Group 2 - Innovative fruit and flower arrangements have become popular for enhancing the New Year's celebration, with some products seeing a 13-fold increase in search volume [2] - Young consumers are opting for new styles of flowers, including collaborations with brands like Disney, which have seen rapid sales growth [2] - Platforms are offering promotional discounts for New Year's shopping, with Meituan Flash Sale planning to distribute up to 2026 yuan in coupons for various products [2]