Zheng Quan Ri Bao Zhi Sheng·2025-12-30 16:13Core Viewpoint - The article discusses how China Duty Free Group (China CDF) is leveraging the new opportunities presented by Hainan's customs closure policy and the recovery of consumer spending to maintain its leading position in the duty-free market, focusing on innovative service and experiential consumption to drive growth [1]. Group 1: Market Performance - Following the customs closure on December 18, Sanya International Duty Free City experienced a surge in visitor numbers, with 36,000 visitors on the first day, a 60% year-on-year increase, and sales up 85% [2]. - From December 18 to December 24, the first week of Hainan's customs closure, Sanya's duty-free sales reached 736 million yuan, a 48.2% increase year-on-year, with Sanya International Duty Free City contributing over 90% of this sales performance [2]. Group 2: Competitive Advantage - Sanya International Duty Free City holds over 90% market share in a competitive environment due to China CDF's brand resource advantages and its "retail + cultural tourism" operational model [3]. - The city is set to become a national AAAA-level tourist attraction by 2025, marking it as the first national-level tourist site centered around duty-free commerce [3]. Group 3: Consumer Engagement Strategies - The company is enhancing consumer experiences through immersive shopping environments, hosting various artistic and cultural events, and utilizing pop-up stores to convert IP traffic into consumer engagement [3][4]. - The focus on emotional value consumption is driving the company to introduce diverse IPs and create interactive shopping experiences to invigorate the Hainan international tourism consumption center [4]. Group 4: Business Expansion - China CDF operates six duty-free stores in Hainan, implementing a "one island, multiple stores" strategy to create a comprehensive duty-free ecosystem [5]. - The company is expanding into "taxable business" areas, with new projects in Sanya International Duty Free City and partnerships with high-end hotels and commercial real estate [6]. Group 5: Product Diversification - To meet diverse consumer needs, China CDF is introducing a variety of products, including domestic brands and new categories like small appliances and drones, enhancing the international influence of Hainan's duty-free stores [8]. - The company is also increasing collaboration with domestic brands, aiming to showcase traditional Chinese culture through premium products in its stores [9]. Group 6: Global Market Integration - China CDF is not only bringing international brands to China but also promoting Chinese brands globally, with initiatives to integrate domestic products into duty-free channels [8]. - The company has secured operations in international markets, including Hong Kong and Macau, and is actively entering the Vietnamese market to promote Chinese products abroad [9]. Group 7: Future Outlook - China CDF plans to continue leveraging the "duty-free+" model to promote multi-dimensional integration of culture, commerce, and tourism, contributing to the high-quality development of China's tourism retail industry [10].