Youtube·2025-12-30 16:57Core Viewpoint - The domestic electric vehicle (EV) market is experiencing a significant downturn, with automakers like Ford and GM adjusting their strategies in response to changing consumer preferences and market conditions [2][4][5]. Group 1: Market Performance - The fourth quarter of the year is projected to see a decline of approximately 45-46% compared to the third quarter and nearly 40% year-over-year [4]. - For the full year, the EV market in the U.S. is expected to decrease by about 2-3% [4]. - Automakers are acknowledging the existence of stranded assets and are planning to write them off while adapting to consumer preferences [5]. Group 2: Strategic Shifts - Companies are pivoting back to internal combustion engine (ICE) vehicles and hybrids, which are perceived as more favorable options for consumers [3][9]. - There is an expectation that the domestic market will stabilize and begin to grow again after the current downturn [5]. Group 3: Competitive Landscape - The U.S. automakers may face challenges in competing globally, particularly against Chinese manufacturers who have a cost advantage and advanced technology [7][10]. - Historical context is provided, noting that U.S. companies previously struggled to compete in Japan, leading to significant losses in global market share [8]. Group 4: Future Outlook - The medium to long-term outlook suggests that if domestic manufacturers do not compete effectively with the toughest global competitors, they will incur costs [10]. - There may be a backlash in export markets against Chinese dominance, as governments recognize the negative impact on their own markets [9][10].