东安湖玩转“赛演新经济”

Core Insights - The article highlights the economic impact of events like concerts and sports competitions in Longquanyi District, Chengdu, showcasing how these events drive significant consumer spending and tourism growth [6][8]. Group 1: Event-Driven Economic Growth - Longquanyi District has hosted 51 large concerts, attracting over 1 million attendees and generating ticket revenue exceeding 800 million yuan, which has led to a total consumption of over 5.5 billion yuan in related sectors [6]. - The district's strategy involves transforming venues into comprehensive entertainment complexes, ensuring continuous content availability to maximize consumer engagement [7]. Group 2: Tourism and Consumer Spending - During the 2025 National Day and Mid-Autumn Festival, Longquanyi received 2.27 million tourists, achieving a tourism revenue of 1.636 billion yuan, marking the highest visitor numbers for the holiday [8]. - The integration of high-profile events with local cultural resources has created a "ticket-root economy," enhancing the overall tourism experience and encouraging visitors to explore beyond the events [8]. Group 3: Year-Round Engagement Strategies - Longquanyi is shifting from seasonal events to year-round offerings, developing a brand around local agricultural products and promoting diverse experiences that link events with local culture [9]. - The district is also focusing on winter indoor sports and cultural experiences to maintain visitor interest throughout the year, aiming to create a vibrant and sustainable tourism ecosystem [9][10]. Group 4: Urban Development and Consumer Experience - The district is enhancing urban areas like Luodai Ancient Town and Peach Blossom Street to foster new consumption scenes, including night markets and cultural exhibitions, thereby creating a continuous cycle of consumer engagement [10]. - The goal is to establish Longquanyi as a dynamic city that remains lively and appealing, integrating events with the local lifestyle and environment [10].