SMX: Why Luxury, From Denim to Couture, Can't Afford "Trust Me" Anymore

Core Insights - The article emphasizes the shift from reputation-based trust to evidence-based certainty in the fashion and luxury sectors, driven by the need for improved authentication, traceability, and recycled-content verification [1] Industry Challenges - The State of Fashion 2025 report identifies excess inventory, stock-outs, and supply-chain volatility as significant challenges facing the industry [1] Company Role - SMX PLC is positioned as a global provider of material-embedded identity and digital traceability solutions, aiming to address the aforementioned challenges in the fashion and luxury markets [1]