云南保山中咖打造全产业链 锚定精品咖啡

Core Viewpoint - The company Baoshan Zhongka is focusing on the full industrial chain of high-quality coffee production, aiming for large-scale production and brand development in the Yunnan coffee industry [1][2]. Group 1: Company Development - Baoshan Zhongka has established a smart coffee factory covering over 30,000 square meters, with an annual coffee bean production exceeding 10,000 tons and processing over 10,000 e-commerce packages daily [1]. - The company achieved sales revenue of over 260 million yuan in 2024 [1]. - The founder, Yang Zhu, started the business in 2013 with a vision to create high-quality Chinese coffee, transitioning from e-commerce sales to a full industrial chain model [1][2]. Group 2: Quality Control and Innovation - The company emphasizes a "quality-oriented" approach throughout its supply chain, collaborating with Yunnan Agricultural Science Institute to cultivate a proprietary coffee variety, "Yun Coffee No. 1," which has been planted on over 1,500 acres [2]. - Baoshan Zhongka has set up a quality control department that adheres to international standards for green coffee bean testing, ensuring the selection of high-quality beans [3]. - The company has invested in modern roasting equipment and digital production management systems to enhance product quality and stability [2][3]. Group 3: Market Position and Future Plans - Baoshan Zhongka has established itself as a leading brand in the e-commerce coffee market, leveraging the advantages of its origin and focusing on brand development [3]. - The company plans to continue promoting high-quality coffee varieties and supporting local farmers to enhance the competitiveness of its products in the market [3].