Xin Lang Cai Jing·2025-12-30 02:10Core Viewpoint - The Chinese liquor market is experiencing a high-level consolidation with slight price adjustments, indicating a stable end to the year after significant fluctuations in mid-December [1] Price Trends - The average retail price of the top ten liquor products is 9,202 yuan, down 8 yuan from the previous day [1] - Notable price increases include: - Xijiu Junpin up 12 yuan/bottle - Guizhou Moutai (Premium) up 9 yuan/bottle, reaching 2,400 yuan/bottle - Guojiao 1573 up 7 yuan/bottle - Qinghua Fen 20 up 6 yuan/bottle - Yanghe Dream Blue M6+ up 4 yuan/bottle [1][3] - Significant price decreases include: - Wuliangye Pu 58th generation down 21 yuan/bottle, nearing the 800 yuan/bottle mark - Qinghua Lang down 13 yuan/bottle after a previous increase of 45 yuan/bottle over eight days - Gujing Gonggu 20 down 5 yuan/bottle - Feitian Moutai and Shuijing Jian'nan Chun down 4 yuan and 3 yuan/bottle respectively [1][4] Market Dynamics - The data is sourced from approximately 200 collection points across major regions, ensuring a comprehensive and objective representation of the liquor market [2] - Langjiu has announced a strategic push into Jiangsu, aiming to capture market share from Yanghe, which has seen a decline in influence [2] - The competition among major brands like Sichuan liquor, Guizhou liquor, and Anhui liquor in Jiangsu reflects a trend where smaller brands are losing market presence, necessitating larger brands to actively seek growth opportunities [2]