“排队王”凭什么领跑

Core Viewpoint - The restaurant industry is experiencing a significant divide, with some establishments thriving as "queue kings" while others struggle, highlighting the importance of unique signature dishes, visible integrity, and safety in attracting customers [1][3]. Group 1: Industry Performance - In the first 11 months of the year, national restaurant revenue increased by 3.3% year-on-year, indicating a mixed performance within the industry [1]. - Popular restaurants in major cities are seeing long queues, with examples including 155 tables at Niujie Qingzhen Manhengji in Beijing and 293 tables at Dagefan in Shenzhen, showcasing the existence of local "queue kings" [1]. Group 2: Consumer Behavior - Consumers are willing to pay for their favorite restaurants, as evidenced by the pricing strategies of "queue kings" who rarely engage in price wars, maintaining average or slightly above-average prices [2]. - The success of these restaurants is attributed to their unique signature dishes, which consistently receive high ratings, indicating that taste remains a critical factor in consumer choices [3]. Group 3: Market Trends - The trend is shifting from competition based on location and low prices to a focus on quality and customer experience, suggesting that restaurants must prioritize food quality and customer service to succeed [4]. - Regulatory bodies are encouraged to support quality competition by enhancing market access and implementing prudent regulatory measures, which can protect and incentivize businesses that excel in providing quality experiences [4].