Nan Fang Du Shi Bao·2025-12-30 23:11Core Viewpoint - Ping An Bank has launched a co-branded credit card with Luckin Coffee, emphasizing a connection through coffee and targeting young consumers with appealing benefits and design [2][3][4]. Group 1: Card Design and Features - The card features a fresh and dynamic illustration style, primarily in Luckin blue, symbolizing the blend of nature and urban life [2]. - The card's craftsmanship includes UV relief technology for a tactile experience and elegant textures, making it not just a payment tool but a fashionable item [2]. Group 2: Customer Benefits and Promotions - The card offers a first-year fee waiver and additional benefits for meeting spending criteria, including 12 cups of coffee for new users who complete specific transactions [3]. - Users can earn weekly rewards by meeting spending thresholds, with opportunities to invite friends for additional rewards [3]. Group 3: Value-Added Services - The card provides comprehensive services, including 72-hour fraud protection, 1 million yuan transportation accident coverage, and free AI consultations [4]. - Cardholders can enjoy exclusive benefits from American Express, such as dining promotions and cashback on overseas spending [4]. Group 4: Target Market Strategy - Ping An Bank is focusing on young consumers by aligning its offerings with their lifestyle and emotional needs, utilizing various themes in its products [4]. - The collaboration with Luckin Coffee is part of a strategic initiative to enhance engagement with young customers and create a supportive service ecosystem [4].