中经评论：“排队王”凭什么领跑

Core Insights - The restaurant industry is experiencing a bifurcation, with some establishments thriving while others struggle, as evidenced by a 3.3% year-on-year increase in national dining revenue over the first 11 months of the year [1] Group 1: Market Trends - Popular restaurants, referred to as "queue kings," are not engaging in price wars, maintaining relatively high average spending per customer while still attracting long lines [1][2] - The existence of "queue kings" indicates that consumers are not avoiding dining out but are instead more discerning about their choices, willing to pay for clear value [2] Group 2: Quality and Trust - The success of these "queue kings" is attributed to their unique signature dishes and high-quality offerings, with many maintaining ratings above 4.5, demonstrating that taste remains paramount in the industry [2] - Trust and safety in food quality are critical, as seen with high ratings for ingredient quality, which is increasingly important to consumers [2] Group 3: Implications for Operators and Regulation - The trend suggests a shift from reliance on prime locations and aggressive marketing to a focus on quality and customer experience, emphasizing the need for restaurants to innovate and genuinely engage with customers [3] - Regulatory bodies are encouraged to support quality-driven businesses through improved market access and innovative regulatory tools, fostering a healthier competitive environment [3]