完善标准杜绝“幽灵外卖”

Core Viewpoint - The National Market Supervision Administration has implemented the "Basic Requirements for Delivery Platform Service," targeting issues like "ghost delivery" to establish clear standards for the development of the delivery industry [1] Group 1: Issues in the Delivery Industry - "Ghost delivery" refers to merchants without physical dining spaces who use fake licenses, addresses, and store images to enter delivery platforms, often leading to poor hygiene and unregulated food preparation [1] - The emergence of "ghost delivery" is attributed to lax auditing mechanisms on some platforms and the challenges of comprehensive regulation in the online business model [1] Group 2: Regulatory Measures - The new regulations require merchants to provide a video showing their store's location to prevent address and license fraud, ensuring that only qualified merchants can label themselves as "dine-in" [1] - There is a need for enhanced verification processes for high-risk merchants and dynamic updates of merchant qualifications to ensure ongoing compliance [1] Group 3: Technological and Enforcement Strategies - Platforms should invest in technology to develop risk identification models using big data and AI to analyze order fluctuations, address changes, and consumer complaints to identify potential "ghost delivery" merchants [2] - Strengthening penalties for illegal merchants and creating a comprehensive governance network involving regulatory bodies, platforms, and consumers is essential for effective management [2]