Core Insights - The booking volume for tourism products during the New Year period in 2026 has significantly exceeded previous years, with immersive theme parks becoming popular destinations [2][3] - Wan Sui Mountain Wuxia City has emerged as a standout attraction, with a 15-fold increase in surrounding accommodation bookings compared to the previous year, leading the national growth in bookings [2][5] Group 1: Wan Sui Mountain Wuxia City Overview - Wan Sui Mountain Wuxia City covers over 500 acres and is based on the national forest park, focusing on Song Dynasty Wuxia culture, and was designated as a AAAA-level scenic area in 2018 [2] - The park's ticket policy has been adjusted for the New Year holiday to enhance visitor experience, allowing entry to four different scenic areas once within three days [3] Group 2: Visitor Trends and Popularity - The park has seen a surge in popularity, with social media comments likening the crowd size to that of the Spring Festival, indicating a strong visitor turnout [3][4] - Wan Sui Mountain has been recognized as one of the top ten popular attractions in China, alongside major parks like Shanghai Disneyland and Beijing Universal Resort [6] Group 3: Economic Impact and Accommodation - The total number of visitors to Wan Sui Mountain reached 20.775 million by October 31, generating a revenue of 1.077 billion yuan, with an average daily visitor count of 69,000 [7] - The number of accommodations around the park has increased significantly, with a 15-fold rise in bookings for the New Year period, as local hotels are limited [5][9] Group 4: Unique Features and Marketing Strategy - Wan Sui Mountain has adopted a unique operational strategy by focusing on immersive experiences and interactive performances, featuring over 3000 daily shows and a large cast of NPCs [8][9] - The park offers a highly competitive ticket pricing strategy, with a three-day pass priced at 100 yuan, which has attracted many visitors due to its affordability [8][9]
元旦还没到,河南万岁山已经快挤爆了,百元门票一年干出超10亿营收
Xin Lang Cai Jing·2025-12-31 00:21