“洗大澡”催热冬季消费新场景

Core Insights - The "Er Jiu" consumption promotion season in Liaoning province has commenced, focusing on winter consumption activities such as bathing and hot springs, running until January 7, 2026 [1] - The initiative aims to enhance consumer engagement and satisfaction through various promotional activities and discounts at participating locations [2] Group 1: Promotional Activities - The promotion includes 15 participating locations across the province, such as Shenyang, Dalian, and Anshan, offering tailored discounts and activities [1] - Notable discounts include a ticket to the ice and snow carnival for 2.99 yuan, a hot drink at 2.99 yuan instead of 9.9 yuan, and a barbecue meal reduced from 180 yuan to 99.9 yuan [1] Group 2: Consumer Engagement - The provincial commerce department emphasizes consumer interaction by providing benefits through "Yunshanfu" QR code scanning at participating locations [2] - Previous promotional activities included a lottery with prizes such as home appliances and event tickets to enhance consumer participation [2]